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David’s final thoughts on hiring your first BDR are to invest in them, since they are the future of your organization. He touches on the mistakes he's made in scaling out his teams in the past, among them: not training ramped up reps, not providing clarity around what it takes to get promoted, and only looking at numbers instead of investigating the deeper issue.
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When it comes to both veteran and millennial BDR's, David believes that being completely transparent about expectations leads to relationships where new hires trust him and understand why he does what he does. David looks for solution-oriented, tenacious personalities that are coachable in these younger hires and he makes it his goal to embrace all individual learning styles as a manager. David goes on to discuss hiring millennial BDR's and the keys to managing them. He allows these more senior BDR's to see the metrics and parameters upon which they are ranked on per month. Initially, he hired veteran BDR's that he thought could fall in love with the product and wanted to move up quickly in the organization. David discusses hiring veteran versus younger, millennial BDR's and what he sees as the ideal business development representative candidate. In the past, he's spent time hiring too many new BDR's, which led to layoffs due to the fact he didn’t have the time to train them and invest in his team. He initiated the conversation by providing his opinion on whether managers should spend more time training or hiring new BDR's. In today’s episode, David joins us to discuss hiring your first BDR. Splash enables brands like Facebook, Spotify, Salesforce and Anheuser-Busch to attract more of the right people, easily scale out their process and workflow, and capture the 1000's of data points every live event throws off, to inform future events and rest of your marketing mix. The end-to-end Splash platform empowers users to create memorable event experiences through beautiful design, powerful planning and analysis tools, and meaningful integration of email marketing and social media. This week, the Bowery Capital team hosted David Aronica, Business Development Manager at Splash to discuss “Hiring Your First BDR." Splash is an event marketing platform that enables users to create event experiences. Remember, the whole (of a sales team) is always greater than the sum of its individual (seller) parts. This podcast is packed with tactical ideas and step by step suggestions here. As both a student and teacher of sales and learning cultures, Conner shares with us some ideas on how teams can break this conundrum and proactively and constructively learn together to sell better.
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Often times the best reps will hoard their knowledge or simply keep it to themselves unless the culture around them supports and prompts learning together. Lessonly empowers teams like those at Stripe, Birchbox, Modcloth, FiscalNote, Thumbtack and more to learn better day in and day out through their lesson building software, which makes Conner an expert on today’s topic. As we all know, sales is fiercely competitive and not just between competing companies. Support teams across the world use Lessonly to serve customers faster, drive consistent support, and elevate the customer experience. Sales teams across the world use Lessonly to reinforce best practices, accelerate rep performance, and close more deals.
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In today’s episode, we host Conner Burt, COO of Lessonly, to discuss "Beyond Individual Contribution: Learning As A Sales Team," how sales teams can go beyond working day to day as individuals, and learn together as teams. Lessonly is modern team learning software used by over 650,000 learners at more than 350 companies to translate important work knowledge into Lessons that accelerate productivity.